Marketing Plan

You are to add the next section of your marketing plan which is the marketing mix strategy.(Hint the marketing mix refers to the 4Ps of marketing which are product/service, price, promotion, distribution/place.  Since you are eventually going to be turning in one plan it is a good idea to just add each section to the sections completed in prior weeks. This is the important plan where you strategize how to market the product or service to your target markets. The choices here must be consistent with the positioning strategy. You must do your research and cite your sources. It is under tab 3 of the marketing plan guide.

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