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Archive for the ‘Marketing’ Category

Ethical use of AI

After reading the chapter attached and 2 articles:
1)https://www.vice.com/en/article/88apnv/underpaid-workers-are-being-forced-to-train-biased-ai-on-mechanical-turk

2)https://slate.com/technology/2021/04/scatterlab-lee-luda-chatbot-kakaotalk-ai-privacy.html

What concerns do you have regarding the ethical use of AI? How could you address these concerns if you were to implement AI in your business?

module 3

Paper Instructions:  For this Module 3 SLP Assignment, you are required to apply application to Product/Service- "Travel Agency" as it relates to a Distribution & Marketing Plan for the company. Research is required. The written assignment requires an Intro (2-3 sentences), Body, Conclusion (2-3sentences), in-text citations and References, written in third person. Please show clearly in the written report the topics from the Mod3SLP being answered directly & entirely. A Template  is provided to formulate the paper flow. Use the overview attachment for references (hyperlinks) and very important, please use schools library as directions Research Instructions state as a MUST requirement. Also, be careful of paragraph construction and using very long paragraphs. Develop a single idea (based off subtitles) in a paragraph rather than multiple ideas, which can impede readability and understanding.

MODULE3

Paper instructions: For this Module 3 Case, it involves learning about marketing and creating a distribution & marketing plan. The Case Assignment Expectations: The written assignment requires an Intro, Body, Conclusion, in-text APA citations and References, written in third person. Please show clearly in the written report the topics from the Mod3 Case Assignment being answered directly & entirely. Use the background/overview attachment for references (attached) along with 3 other sources that you find. The assignment includes a template to follow to help the flow of the assignment. Very important, please Be careful of paragraph construction and using very long paragraphs. Develop a single idea in a paragraph rather than multiple ideas, which can impede readability and understanding.

3- 1of2

Paper instructions: Please read through the attachment & complete the assignment. Answer Discussion utilizing in-text citations and References per the assignment instructions. Please also show clearly the questions being answered directly & precisely according to the directions provided. Background information reading attached in hyperlinks of attachment.

Consumer Behavior

When pharmaceutical companies market to customers they must take the time to consider who influences the customers decision making.  There are many social influences as well as psychological variables that dictate a patients course of action for an illness.  Some patients may choose not to get treatment, other patients may ask their doctor for a particular brand name drug because someone they know had success when taking it.

Assuming the perspective of the patient, write about the social and psychological variables that will influence a patient when deciding on a treatment/medication.  You need to identify a minimum of 5 social and psychological variables that would influence a patient.  After you have identified the different variables / influencers, discuss who you think pharmaceutical companies should market too.

On your cover page, include your name, and date.  The final product will be a paper that is 2 pages double-spaced, with 2-3 reference

Sport paper

Imagine you had Interview someone that has a position to which you aspire, or works in a field in which you are interested. Your dream job is to be an athlete director working with kids in a school. Mostly grades from Pr4-12 grades. Like what do you have to do to get there. What internships or volunteer work. You have a masters in sports Administration. What can that degree help with. Do you need to be certified to become an athlete director?

https://www.workinsports.com/blog/five-reasons-you-should-become-an-athletic-director/

https://www.stu.edu/news/how-to-become-an-athletic-director/

Research and discuss the development of the iPhone. How was it created? How was it a disruptive innovation? How did it move through the Adoption curve and why?

Research and discuss the development of the iPhone. How was it created? How was it a disruptive innovation? How did it move through the Adoption curve and why?
Upload your analysis as a 35-page paper, exclusive of title page and appendices, in MS Word format, 12-point Times New Roman Font, double-space following APA Style Format.

Marketing Resesrch

Assignment #2: Test Market Designs

Please recommend a test market design and address the associated questions for 2 of the following 5 scenarios. In your answer, be sure to label the Independent Variables (IV), the Dependent Variables (DV), and any control variables. Include the timeline and associated costs. Also, in answering the questions, you might consider using X and O to help describe your plan. See experimental designs starting on page 158. Be as specific as possible.  Your test market design for each scenario should be approximately 2-3 pages in length.

Please organize your response to each scenario using the following headings:
1.  Objective of Test-Market:
2.  Variables: Identify the main IV(s) and DV(s)
3.  Control Variables: Identify these and explain why you need to control for them.
4.  Test procedure details and justification: (briefly describe the plans to carry out the test. What will consumers do? What will the comp

Digital & Search Engine Marketing-Website activity measurements

Visit Quantcast.com or similarweb.com and obtain traffic data for one or more sites that interest you. Better yet, visit both and compare the data you get from the two different platforms and panels.

Why would a business choose to use either or both of these services?

Submit a one to two-page analysis of the site(s) you visited. Be sure to include reference detail.

industry briefing paper

For this individual assignment, you are asked to produce a fully referenced Industry Briefing Paper for the Marketing Director of a company of your choice. Note, the size/scale of your chosen organisation [SME, multinational, domestic vs. international], industry/market sector) will be important when writing up your implications for this paper!

The paper needs to be written in 3rd person and provide the Marketing Director of this company with the following:

an up-to-date picture of the practitioner literature and practitioner insights in your chosen topic area (see below for full details) and supported by the Source and Practitioner Insights Worksheets.

provide recommendations regarding future use and/or implications of this topic for your chosen company

Your review of the practitioner literature should draw upon at least eight industry/trade/market reports, newspaper, and magazine articles.  It should be fully referenced in Harvard style and should