Marketing Exam

This exam covers material from Class. To complete the exam, respond to the three essay-response items presented. Each item is worth 33 points (you receive one bonus point for completing the exam). Your responses may be based upon any of the material covered in the course, as well as any outside-of-class material that you believe to be appropriate.

1. Assume the role of an American businessperson who is considering moving
a business venture to either Indonesia or Australia. Discuss the potential
positives and negatives of each move. Be sure to consider relevant
similarities and differences between the two potential markets.

2. Successful economic union requires favorable economic, political, cultural,
and geographic factors as a basis for success. Based upon your
understanding of global marketing, rank these four factors from most
important to least important. Explain your ranking of the four factors.

3. Briefly compare and contrast the four market entry strategies described in
the text. Select one nation in Central America or South America and indicate
which strategy you believe would be best for a mid-size American
manufacturing firm that is considering entry into that nation. Explain and
justify your choice of that entry strategy.

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