Digital Marketing

Digital Marketing Final Project / Group Assignment

Groups of three or four will collaborate to complete the final assessment. Groups can choose the company name of a Sport Nutrition Company.

This Sports Nutrition Company is specialized in Nutritional Supplements for sporty people. The company offers a range of protein drinks and shakes in various flavours, protein bars, capsule supplements and vitamins. It distributes its products through gyms, nutrition stores, and trainers all around Spain. Its mission is to develop the most scientifically advanced and effective supplements to help you build muscle and strength, lose weight, and improve athletic performance.

For this assignment, we will assume this organization seeks to recover the leadership position in the national market. The company lost the leadership position during the last five years due to not to have adapted the company to the new market changes and digital environment. The marketing department has a reduced activity and is currently just focused on traditional marketing.

The company is complete out of the Digital Marketing world. It is currently just focused on the body building sport without paying attention to the new sports where the use of supplements is growing a lot (CrossFit, endurance, triathlon, MTB and BTT, boxing, etc.) 
All these reasons have driven the organization to be almost out of the market with no presence any more.

Group members should take on the role of Digital Marketing Directors that will design the entire Digital Marketing Strategy to become a leading company in the Spanish market again.

The Group assignment should at least include these areas:

Segmentation, Targeting, and Positioning
Digital Marketing Goals, Strategy and Action Plan
Describe the Digital Marketing channels you would use and why you would use them.
Give detail of the tactics you would implement in each channel, and your objectives with these tactics
Digital Marketing Budget and expected ROI in the 1st business year

My part of the group project are these two points:

Give detail of the tactics you would implement in each channel, and your objectives with these tactics

Digital Marketing Budget and expected ROI in the 1st business year

Has to be around 1400 words

 

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