Any topic (writer’s choice)

Create a social media plan for a bowling alley that is hosting a fundraiser for the humane society to adopt puppies. The event is one day only: April 12. You will need to use exactly 3 social mediums.

1) Pick the 3 mediums and explain why they are relevant for the target audience (and explain who the target audence is).

2) Investigate and estimate how much these ads will cost, based on running one-week before the event.

3) Create the theme of the campaign and explain how you will create the ads in each medium to reflect the event.

4) Create a media calendar that shows what will run on each day leading up to the event (medium, time, message).

5) Explain how you will live promote the event as it is happening (you may use other mediums besides the 3 you are using for the ad campaign).

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