Read the case & answer questions below
The questions are:
1. How successful has Dickson Advanced Analytics (DAA) been so far? Why?
2. What are DAA’s most important challenges going forward?
3. The case has a reference to DAA moving from a cost center to a profit center, but they really don’t get into pricing. If DAA were to charge the other business units for their analytics, how would you structure it?
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