M05 Positioning and Differentiation

Instructions
each part should be 12 paragraphs or several bullet points in length. For this discussion post, use the same company that you chose in Module 2 to conduct your Marketing Plan project on (Red Bull GmbH). This will help you dive deeper into information on that specific company, and it will allow your peers to learn more about your chosen company as well.

Part 1: Competitive Advantages & Market Niche
List the top five competitive advantages of the organization youre focusing on: the things that make it different from competitors in positive ways. Based on the competitive advantages, what do you think is the organization’s market niche? Why do you think this is the right approach?

Part 2: Positioning Statement
List your company’s existing positioning statement below. For example, Targets positioning statement expect more. pay less. is short and to the point, but consumers get the message. Do you think your company’s positioning statement is effective? Why or why not? If you do not, how would you change it to make it more influential?

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