Research-based Marketing Plan Revised Final Proposal – Product Differentiation and Positioning Subject is Online High School
Using the supplied document (project 1)
Using these headings below,
a.Current annual sales volume in dollars and/or units sold in the market
b. Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market
c. Current price points of competitors
d. Projected overall market growth rate for the next five years
e. Projected changes to overall pricing in the market for the next five years
f. Recommended position and points of differentiation for the intended customer
g. Complete buyer profile of the target customer
There must be 5 cited sources
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