Case study
Read Case study 14.10 on Amazon Prime on page 374 in the textbook I uploaded then answer these questions:
1. Why do you think Amazon Prime has been so successful for so many years, when most other programmes lose their allure?
2. What aspect of loyalty does Prime tap into?
3. What do you think of Amazons decision to include their video streaming as part of their Prime membership?
Requirements: Each question should be answered fully (no short answers) with thoughtful consideration of the full chapter in which the case is found. Quality counts. Two pages, double-spaced maximum length.
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