Research-based Marketing Plan Initial Proposal – Internal and External Marketing Environments

1. There needs to be Porters five forces model diagram included regarding Online High School.
2. Other macroenvironmental external factors
3. Required Internal Resources and Competencies to Compete in the Market
4. Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market

Each of the Aforementioned needs to be a heading topic. The topic is Online High School.

Porters five forces model is a standard for industry analysis, used extensively to understand the core profitability of a market. Because you have been hired to provide expert objective insight, you are expected to deliver a deep-level analysis using the Porter model. It is not the obvious factors, such as the existing competition will fight for market share, that creates confidence in your ability from the client. It is the identification of the core foundational elements of an industry and the complicated interaction of external and therefore non-controllable factors that determine if a product launch is likely to be successful. Identifying those factors will make you seem valuable to your client.
It is very likely that JGJ Inc. may not have all of the required internal competencies and resources necessary to compete in the new market. Since you are not an insider, you do not know all of your clients capabilities, capacities, and resources. You do not need to know. Your role here is to provide a thorough objective description of what is needed, not to analyze or rate your client. Therefore, you will need to provide an objective overview of these needed competencies and resources so JGJs management team can determine what it has and what it needs.

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