Yahoo! Inc.: Marissa Mayers Challenge

Project Requirements

Absolutely no plagiarism. Will tip very well for an outstanding case study.

To achieve a successful project experience and outcome, you are expected to meet the following requirements.

Content and flow: In your final submission, be sure that the:
Structure is evident, understandable, and appropriate.

Main and supporting points are easily identifiable, plausible, and clear.
Paper employs a minimum of four reputable sources to support main points.

Logic is identifiable, reasonable, and sound.
Paper includes at least two charts, graphs, or visual aids to support your points.
Transitions from point to point are excellent and paragraphs support solid topic sentences.

Number of pages: Your final paper must be 68 pages, excluding the title page and reference list.

File format: Be sure to submit your paper in Microsoft Word format.
Style and formatting: Use proper APA sixth edition style to cite and reference your sources. Also follow APA formatting guidelines for the layout of your paper. Refer to the Capella Online Writing Center’s APA sixth edition style and formatting module on iGuide for more information.

Written communication: Written communication should be free of errors that detract from the overall message.

Use your Strategic Management text to review “Guide to Strategic Management Case Analysis,” pages 442450, and “Case 30: “Yahoo! Inc.: Marissa Mayer’s Challenge,” pages 30-1 to 30-12. This, along with the links in the Resources area, will be helpful to you as you work on your paper.

 

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