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Using the company’s criteria of performance for that company you should be able to:
1- a) Explain how the company’s global strategy operates.
2- b) What are the nature and drivers of the company global strategies?
3- c) Identify and explain the challenges facing the global strategy in achieving higher
4- performance levels.
5- d) Suggest how the company could overcome those challenges?
6- The assignment to be completed as a written report on a global company covering at
7- least the period over the past 2 years. Students will individually develop a case study
8- that explores the nature and drivers of global strategies for their chosen organisation
9- or industry.
10- This assignment needs to have a global strategic management focus. It should include
11- a clear description and critical analysis of the global strategies deployed by your
12- chosen company or industry including an evaluation of how well these st please avoid plagiarism
The assignment to be completed as a written report on a global company covering at
least the period over the past 2 years. Students will individually develop a case study
that explores the nature and drivers of global strategies for their chosen organisation
or industry.
This assignment needs to have a global strategic management focus. It should include
a clear description and critical analysis of the global strategies deployed by your
chosen company or industry including an evaluation of how well these strategies have
worked. The relevant information may be collected from annual reports or other
published articles such as those available from the library electronic database, as well
as other media.
The assessment will be marked on the quality of the identification description and
analysis of critical strategic issues; the inclusion of appropriate material data and the
provision of enough scope for detailed analysis; and grammar and written English.
Personal interviews are not recommended since confidentially and ethical
considerations have to be observed. You must do relevant additional research (apart
from accessing the information on websites of the company)

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