To research and investigate the impact of a communication issue to illustrate how theories and issues studied in the unit can be applied within a real context Custom Essay

Business Report (in 3 Parts)

1. Brief Report Overview (5%) and Annotated Bibliography of 6 references (10%)

2. Draft Report 10%
3. Edited Final Report 15%

((please part 1 in file separate to part 2)) you could include part 1 in the second file.

Aims/Objectives
� To research and investigate the impact of a communication issue to illustrate how theories and issues studied

in the unit can be applied within a real context
� To develop an understanding of argumentation, reasoning and persuasion as factors in written communication
� To use primary and secondary academic research skills to gather material
� To present the research and make conclusions and recommendations using
professional business report format
� To demonstrate professional writing, editing and written presentation skills in a
professional document
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Assessment Description
Background: You are the employee of a company who has been asked to evaluate the impact of a technology or issue

on aspects of communication within the organization. You need to do this research and present your findings in a

business report (please note, this is NOT an essay), justifying your proposal/outlining your research and

decisions.
The aim is to research how this issue impacts on a real organization, using some real research plus background

reading on the subject.

SCENARIO 2: Your company website has been in place for several years now and the boss feels it needs a facelift.

You have been asked to prepare a report examining its effectiveness. Do some background research on general

principles of web design, aesthetics, usability etc. How effective is your company website? What is it mainly

used for and for what audience. Look at its design, layout, functionality, cultural appropriateness, usability

etc. What is good, what is poor, how might it be improved? Prepare a report to your manager, outlining your

findings and making recommendations. You must refer to the background research you have done to support your

analysis and findings.

 

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