THE BRIEF – Understanding Behaviour Custom Essay

Using a variety of primary market research techniques (primary), current theory & news articles (secondary)

analyse ONE of the following demographic groups and create a written and visual PEN portrait of a subculture

within, recognising the different sub-cultures in your work.

1. Baby boomers (born 1946-1964)
2. Generation X (born 1965-1976)
3. Generation Y (born 1976 – 1994)

Include the following information

• The demographics & psychographics
• The key motivations and buying behaviour
• Key influencers
• Visual images
• Presentation of outcomes of primary research undertaken in appropriate format
• An appendix of the primary research + results concluded

You can place an order similar to this with us. You are assured of an authentic custom paper delivered within the given deadline besides our 24/7 customer support all through.