Strategic Plan for Yelp

Detail:

Based on your analysis of the industry and competitive dynamics for the same company that you examined in your Case Study, please recommend a new strategy for the company to adopt. You will consider all of the concepts that you have learned in the course, and the work you have done in your teams to develop the strategy.

In your essay, please address the following questions:

Using the different evaluation frameworks that you have learned (e.g. SWOT, PESTLE, 5 Forces), describe the current situation and environment that the organization is in, including direct and potential competitors. Identify the internal and external factors that are most critical to the organization.
Identify the most appropriate strategic frameworks and strategic approach(es) (e.g. Strengths/Opportunities, Weaknesses/Threats, etc.), and justify why those frameworks and approaches are appropriate.
Describe the recommended strategy and its path to implementation.
Describe how analytics could be employed:
To better understand the strategic environment;
To select a strategy; and
To evaluate the performance of the strategy
Describe what might happen in the course of implementing the strategy that would cause changes to some of its elements and what those changes might be. Please consider as many factors as possible, e.g. competitive, environmental, economic etc.
In your essay, you should reference at least 3 new sources from your own independent research in addition to any course readings and lecture material you cite.  Please use APA format for all citations.

These final, individually-produced strategies will be evaluated on an effective synthesis of your reading, research, and strategy development work.

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