Sports Ethics and marketing
This assignment has two parts. You are required to complete both parts.
PART 1: Write a report answering the following question: Based on the concepts of ethics, fair play and responsible community citizenry, should athletes in any professional sports be permitted to utilize steroids or other artificial or synthetic performance enhancers and why? You MUST include cited research from at least THREE sources, at least one of which must be a scholarly journal.
*Remember to click on Scholarly/peer-reviewed.
PART 2: You are the director of ticket sales for the Miami Dolphins. What FOUR marketing theories, that we have discussed in class (such as consumerism or operant conditioning), would you use in your efforts to increase sales? Give the marketing theory, explain that theory, and then explain specifically how your plans to increase ticket sales are supported by that theory.
I have uploaded 2 small PowerPoint presentations, please add the contained Information to the essay, since the PowerPoint reflects the material presented in class.
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