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Internal Organization Analysis 
a. Company vision and mission    –

c. A Summary of strengths and weaknesses –
o Conclude the internal analysis by summarizing the key strengths (e.g., VRIN capabilities) and weaknesses of the focal firm.
Use a matrix/table similar to Table 3.5 on page 93 of the SM textbook (12th edition) to support your assessment.
o Explain if the focal firms capabilities are aligned with its existing strategy (e.g., differentiated, cost leader, focused) in the industry
o Explain what the capabilities and activities that are essential to the competitiveness of the firm? What can be potentially outsourced to save resources and improve competitiveness?

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