Research Paper

Success or Failure of a Global Expansion:  Your chosen company (Chosen Company is Coca Cola) already does business in your chosen host country (Chosen Host Country is India)

Your report should address the following questions: Was the company successful or not in its global expansion into your chosen country?

Was there any problem with the host government or incumbent? companies? 

What was the entry mode chosen by the company? What type of global strategy has the company been pursuing?  Was its entry into your chosen country consistent?

with that strategy? How did the company customize the Marketing Mix for entry into your chosen country? Did the company decentralize its R&D for purposes of entering your chosen country? 

How did the company manage the issues of its expatriate staff and managers?

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