Reflection paper

You do not address all the elements of the question. For cyclical influences you correctly identify business cycles, but the others are seasonal cycles (winter spring etc), fashion cycles and climatic fluctuations. How do each of these positively or negatively impact demand for outerwear? For part 2, using Ansoff’s scale of business environments (stable to creative) you need to classify each cyclical influence against this scale (for example, you may classify seasonal change as ‘stable’). Then explain why you give it that classification.

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