Principles of Responsible Commerce.

Principles of Responsible Commerce.

The aim of this assessment is to help you develop an understanding of the moral landscape of commercial enterprise and to appreciate the social and ethical dimensions of business. It should help you to make informed choices for the benefit of society.
You should illustrate your learning journey by including
(i) the application of Utilitarianism, and
(ii) the discussion and analysis of a case study on a commercial issue that has attracted negative media attention after 2008.
Rather than a superficial discussion, your reflective essay should include a critical reflection of your learning. Developing an understanding of critiquing techniques using theory and a case study is likely to help you complete this assessment successfully.
Your reflective essay must have the following sections.
1. Your understanding of Utilitarianism and how it relates to your learning journey.
2. A brief description of your case study.
3. Application of Utilitarianism to your case study.
4. Using the contents of 1-3 above, a critical reflection on your learning journey.
Writing in first person is encouraged to generate reflection. Make sure you shape your reflective essay to the marking criteria posted on the e-learning site.
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