Madia Plan for “The Robes”

Assignment Requirements: PowerPoint Presentation

 

I need a complete media plan for a new home business called “the robes”.
this business already exists and they sell clothing, they don’t have a shop. Their work mainly relays on their account on instagram ( @The_Robes ) and their website ( www.the-robes.com )
this home business is based in Abu Dhabi – UAE.

Here are some information that will help. -Time- means when potential customers are likely to buy our products. – Media- means what kind of media are the costumers using

The Robes. (Clothing; dresses, skirts and tops)
Time:
– A couple of weeks before Ramadhan. (to wear in iftar gatherings)
– During Ramadhan, usually after iftar (7pm onwards).
– Before both Eid al fitter (in Ramadan) and Eid al adh’ha.
– Before summer or right in the beginning of summer.
– Before winter.
– Possibly before Christmas.

Media:
– Instagram
– Twitter
– Radio (in Ramadan)
– Banners in exhibitions (in Ramadhan)
– TV (Ramadhan)

strategies:
-word of mouth
-blackberry messenger
-instagram
-website
-tv
-participare in exhibitions
-banners
-website
-al waseet daily paper

The best media to advertise in would be Instagram. People in the UAE didnt know about The Robes before they made an Instagram account. with more than 12k followers, this account would be the best place to post pictures, inform people where will they be at and their contact information.

if any additional information was needed please contact me buy email.

 

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