Macro Environment ‘PEST Analysis’of Apple

Question : Assess the major macro-environmental trends facing APPLE as they operate in the market and highlight the implications on the organisations strategic decisions of the trends identified? Case study about Apple will be attached.

The structure (essay format):
1. Introduction& academic definition macro-environment (reword the question and then a academic definition of macro-environment). ” It is very important to keep the introduction and the definition very brief: 4 lines max”
2. Main Findings. (use headings and subheadings), divide them into 4 paragraphs equally and must be applied to APPLE. under each heading give 1 or 2 factors that you think might have/will have impact on Apple, its products, its sales, its profit, cost of products, quality of its products….etc. give examples of the recent products of the company. remember all information and examples must be recent and up to date. The following are the heading in the main body :
* Political/ Legal Factors.
* Economic Factors.
* Social Factors.
* Technological Factors.
** Note: it is very very important to apply them to the organisation (Apple) do not just explain them generally.
3. Very Small Conclusion & Advantages of PEST

References: (Harvard)
Include references in the text, each paragraph and It is important to include references to Graham J Hooley. and Jim Blythe.

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