IKEA in 2018: Furniture Retailer to the World

The case write-up is a maximum of 2000 words. No appendix, executive summary or table of contents are allowed. Submissions beyond 2000 words will be penalized as follows:
    Submissions exceeding the maximum by 1-99 words will be penalized 1 point (6.6%);
    Submissions exceeding the maximum by 100-199 words will be penalized 2 points (13.3%);
    Submissions exceeding the maximum by 200-299 words will be penalized 3 points (20%); and
    Submissions will accumulate an additional penalty of 1 point for each time they reach an additional 100 words over the maximum.
It must be written from the perspective of the decision maker in the case.

WRITTEN CASE ANALYSIS FORMAT (REQUIRED)
To:                        Senior decision maker(s) outlined in case and Company Name
From:                  Students full legal names and ID number
Date:                    Date submitted
i.    Issues (10%): outline and explain the key problems, decisions or issues and why they are important. If you decide to focus on 1-2 issues, explain why you think the ones you chose are the most important.
ii.    Analysis (60%): analyze each of the companys key strategic issues you chose. Your analysis must be supported by concepts, frameworks and other materials from class. The analysis may utilize tables and figures to succinctly present information.
iii.    Options (10%): outline 2-4 possible options the company can take to resolve the issues. Include a discussion of the pros and cons of each individual option, clearly linking each option to your analysis.
iv.    Recommendations (10%): include a clear and actionable set of recommendations, that are supported by and explicitly linked to your options and analysis.
v.    Formatting, clarity of writing, grammar, spelling (10%)
Note: Do not contaminate the case by using sources of information, data, analysis, ideas and/or suggestions external to the case. Your analysis must be based only on information found in the case.

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