Elevator Pitch Presentation

Assignment Requirements

 

kindly refere to my pervious order#

You need to creat creative 5 slides or video Elevator Pitch Presentation about Playstation 4 to convice the CEO and the customer( must include pictures/video)

.Keep in mind the overall objective of this exercise. we are looking to convince ‘me’ (the CEO) that there is a relevant market opportunity to develop with your business venture/innovation. The ppt summarize key information relating to the size and scale of opportunity.

i will attache all relvant documents for you..kindly ensure creativity

please note this is my second time i order and i wasn’t happy in the first time so please ensure to make me happy this time!!

MBA 6203 Strategic Marketing and Innovation

Assessment Strategy

2. Elevator Pitch Presentation

Midterm Presentation: The Elevator Pitch

 

This is the ‘elevator pitch’. With the support of five PowerPoint slides, each entrepreneur will pitch their venture to the class. Entrepreneurs will have 10 minutes to give the pitch, followed by 5 minutes of Q&A. Each Chief Innovation Officer / venture capitalist (peers) will then score each of the other pitches. The criteria will be according to the clarity of the concept pitch, its innovativeness and its hypothetical feasibility for success.

The class sessions will help you get started in writing your proposal and positioning statement. Complete Geoff Moore’s two-sentence positioning template for your innovative product or service concept. The template is:

Sentence #1

For (target customer)

who (statement of the need or opportunity),

the (product/service name) is a (product/service category)

that (statement of benefit).

Sentence #2

Unlike (primary competitive alternative),

our product (statement of primary differentiation).

To aid your presentation, create 5 PowerPoint slides:

• The opening slide should define the core concept and key deliverables.

• One slide should ‘bring to life’ your positioning statement as above.

• A third slide should summarize the value proposition for your target customers.

• A fourth slide should highlight the sustainable competitive advantage your venture possesses in developing and delivering this innovative proposition.

• The last slide should define how this concept adds value to the firm.

 

Remember … PowerPoint slides are an aid to presentation; not the focus. Use visual aids to support your presentation rather than drive it include both primary (or first-hand) research and secondary research, emphasizing primary over secondary.

Competition and Positioning. Who else serves this customer need? Who might attempt to serve this market in the future? What advantages and weaknesses do these competitors and would-be competitors have? What share of the market do specific competitors serve? Are the major competitors’ sales growing, declining, or steady? What are the barriers to entry for you? What are the barriers to entry for additional competitors? How could partners and allies best help you overcome competition from established enterprises or other start-ups?

Business Model and Lean Start-up Philosophy. Now that you have discovered an opportunity and talked to potential customers, how will you turn it into a business? How will you make money and when do you expect your venture to be profitable? What is the major risk to address right away (e.g., market or technical)? In other words, which hypothesis regarding product or market strategies need to be tested right away?

The list above has no implied order. Some entrepreneurs start with a well-defined concept and then try to identify a market for their idea; others start by studying a market and then stumble upon an idea. Also, please keep in mind that the specific data and information you provide will vary according to the type of opportunity you choose to analyse.

I recommend five basic steps in the process of analysing an opportunity:

Identify potential opportunities. Combine your own personal experiences and creativity with external forecasts and trend analysis. How is the world changing with respect to new technologies? What is the impact of globalization on current solutions? What new requirements will those changes produce? Recent media articles and blogs on trends are often a good place to start.

Define your purpose and objectives. Identify your most promising opportunity, being careful to discriminate between an interesting technological idea and a viable market opportunity. Prepare an outline which will help you to determine what types of data and information you need to demonstrate the attractiveness of your chosen opportunity.

Gather data from primary sources. It is crucial for you to obtain data from primary sources. Potential investors will place more trust in well conducted primary research than in stacks of data from secondary sources. There is simply no substitute for talking to potential customers from the target market in order to validate the opportunity you have identified. Consequently, we prefer that you spend time gathering data from primary, not just secondary, sources.

Gather data from secondary sources. Countless secondary sources exist on the web and in the HCT’s various library resources. Try not to get too bogged down in financial and accounting data.

Analyse and interpret the results. Persuasively summarize your results.

A key success factor for a successful project is the depth of your analysis and what you learned from it. If after careful research you have determined that your business idea is not as promising as you originally thought, it is totally acceptable to present a NVP that describes why your idea will not make sense now rather than why it is the next big thing. An honest, rigorous analysis of an idea that did not survive further scrutiny is preferable to either (a) a half-baked presentation of an idea your team is unsure of, or (b) an enthusiastic job of over selling for your current idea, even though you know it is problematic.

Proposal submissions should be ‘clear and concise’ … ‘purposeful and persuasive’. Be sure to sell the story with conviction.

 

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