Developing a Health Communication Campaign to Address Target Health Problem:
Students will begin campaign development by conducting an independent and detailed problem analysis on the selected health issue. The problem analysis must include a comprehensive review of the literature relevant to the chosen health issue, a clear objective(s), and a description of the relevant theoretical framework(s), and supporting research from health communication. The paper should be no more than 5 pages in length, double-spaced.
***UHCS= University Health Care System
This is the topic:
Inputs:
UHCS mental health services
RAs
Student Organizations (Peer Health Exchange)
Activities:
Social Media (instagram, reddit, Facebook)
Northeastern parents page
Posters
Community outreach
Videos for UHCS
Toolkit
Tips for self care
Mental health resources (UHCS website, sucidie hotline, therapist finder website)
Email marketing
Developing a forum students could use to vent
Short and midterm outcomes:
Raise awareness of mental health issues from physical and social isolation
Creating buzz for mental health awareness
Student changes in belief in:
Self efficacy
Focus on reducing stigma?
Severity
Perceived barriers
Cues to action
Mitigating the effects of social isolation
Empowering students to join clubs
Encouraging students to self care (ie. daily walks, finding new hobbies, carving out time for calls with friends etc.)
Increasing access to mental health facilities
Helping UHCS improve their facilities
Long-term outcomes:
Reduction of drop out rate
Reduction of mental illness rates caused by physical and social isolation
Increasing number of mental health professionals at UHCS
increasing number of students willing to seek treatment
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