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Archive for the ‘List key references at the end of report’ Category

Wells Fargo Cross Selling Case

The Case Report is about the Wells Fargo Banking Scandal

This writing will be the middle part of a bigger case report of the Wells Fargo case.

The description of the report is attached.

My part is
- Mission and Vision of Wells Fargo
- Corporate Analysis (SWOT Analysis)
- What competitive advantage they have
- Key issues of the case
- Identification of Alternative Courses of Action (just mention that there are some but that we will cover more in detail in the next section)