Read the case and watch the videos Monks Sell Coffee To Raise Funds For Monastery & Profit-sharing in the coffee industry ( If you google the titles the videos will show up)
Answer the following questions:

Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?
Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision?
What is Father Prior's strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee's strategy produce?
Is Mystic Monk Coffee's strategy a money-maker? What is MMC's business model? What is your assessment of Mystic Monk Coffee's customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to customers?
Does the strategy qualify as a winning strategy? W