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Archive for the ‘Business & Finance’ Category

Strategic Mareting Discussion

Write a 1 page paper on the following below:


 Define the terms ethical marketing and social responsibility in marketing. Click the  ( http://ijbssnet.com/journals/Vol_4_No_4_April_2013/13.pdf) for further study.   Discuss how the concepts are different and in some ways similar. Cite a company and or brand you feel is acting in a socially responsible manner and why.

Global Marketing

 

your paper,

  • Under an Executive Summary heading
    • Summarize the rational of your plan.
  • Under a Situation Analysis heading
    • Analyze the environmental situation of Airbnb in  Africa. Your environmental analysis must contain demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your ).
    • Discuss how market research, information systems and big data will help you understand the region better.
  • Under a General Strategy heading
    • Explain your segmentation, targeting, and positioning strategy for that line of product in the new region (Hint: Refer to your ).
    • Discuss your market entry strategy including export selling and sourcing activities, if any.
  • Under a Specific Plans and Strategies heading
    • Explain your competitive advantages strategies

“Hooking Your Audience”

  

"Hooking Your Audience" Please respond to the following:

Part 1: In preparation for , which is due in Week 9, share your opening. Remember: This discussion focuses on Assignment 2 - the Written Communication (NOT the verbal communication).

 

o What story or data point are you using to hook and connect with the audience?

Part 2: In Chapter 4 of Speak with Confidence, which tip from the section "Openings that Entice" did you use to create this "hook"?

Speak with Confidence Dianna Booher

 

o Describe how this "hook" draws your reader in and makes them want to read what comes next in your email or business letter.

Creating A Guiding Coalition

Read the article titled . Reflect on your academic career thus far. The decision to continue your formal education was a change that you implemented in your personal life. Whom did you place on your list as a guiding coalition and why? (Note: You do not have to list individual names. Substitute names for titles or positions are advised.)

It is important to build a guiding coalition for your change. Review the article titled . How did the organization create a guiding coalition? Think about the change you are developing in your extended project. How will you create a guiding coalition?  Who will you need to engage to ensure the change is successful? Why is it important for you to make them a part of your guiding coalition?

Marketing Plan

 

Choosing an Organization

You may choose any known organization (for-profit, not-for-profit, small, medium, large, existing, new start-up, established organizations are all permitted) or make one up for your Plan. If you make up your own organization, you will need to find (and reference where applicable) information that is relevant to this type of organization. If you are unsure, it is strongly suggested that you use an existing company. Focus on one or two major products/services rather than the whole organization.

Writing the Plan

Follow the closely. Write in business report format using full paragraphs unless otherwise stated. It is crucial to follow various major concepts in the textbook to devise your plan and strategy for each section. In other words, use major parts of each chapter to discuss details for each section.  The length of the assignment should be between 8-10 pages, not including an ap

Global Capitalism- Multimedia Presentation

Your multimedia presentation should beapproximately10 to12 slides and 8 to 12 minutes in length. You are required to include a combination of text, visuals, and sound in order to support your work

Background:

For this final project, you will develop a multimedia presentation in which you will have a chance to reflect on what you have learned about Global Capitalism, Yourself, and Society through analyzing its impact on Globalization

You will also be able to apply your communication skills and integrate multimedia elements to communicate your message to an audience. 

The reflective nature of this activity prompts you to dig deeper and consider the implications posed by the critical analysis of Global Capitalism in globalization. How does studying globalization affect how you understand yourself as well as the world around

Assignment

Assignment Instructions

Instructions: Develop a Port Improvement Plan (PIP) Presentation for a port of your choice. Do not include any secure, confidential or private information in your plan. Your PIP should include background about the port, its products and services, markets, and strategies (e.g., green port). Also describe its current freight flows and future freight flows after implementation of one or more of your recommended improvement projects would be executed. Use a multi-year planning horizon.

Length:  25 PowerPoint slides, including cover slide and references Style: Power Point, professional style, Appropriate APA citations. 


slide 1. Background information about the port: industry classification; markets, location, # of employees, products & services, suppliers, other pertinent information


Slide 2: What are the ports strategic goals? 


Slide 3: What

Global Capitalism

This is assignment is based on Global Capitalism. 2-3 pages

  1. Introduction: For this part of the assessment you will examine the role of the individual in a global society and how issues of globalization influence aspects of culture and the individual. 
  • A) Using the four lenses (History, Humanities, Natural and Applied Sciences, and Social Sciences), explain how Global Capitalism has or has not influenced modern society.
  1. Conclusion:
  • A) Explain how integrating the four lenses (History, Humanities, Natural and Applied Sciences, and Social Sciences), helps understand how problems in globalization impact both professional and personal context.
  • B) Analyze how social practices have been shaped by issues and events in globalization in modern culture.
  • C) Usin

DUE IN 6 HOURS!!!! Review Content And Type Up Conclusion

listen to audio on all of the slides and type up the conclusion. The conclusion must fit on two slides. 


DO NOT EDIT ANY OTHER PAGES just review, listen to audio and do the two conclusion pages.


See attached Powerpoint 

Public Budgeting

 

Assume that theres a shortfall in property tax due to flattening home prices and a dramatic slow-down in commercial building. The County has to make contingency plan. So the estimates from Finance show a potential 10% decrease in the General Fund, which derives most of its revenue from the property tax. The estimate is that the Social Services Fund, which is the primary funding source for the Human Services Department, could lose 5%.

Your job as analyst is to recommend the necessary changes to put the budget back into balance. This will involve reducing ONLY those portions of your departments funding that comes from the General Fund, in most cases a substantial portion of the funding, but not always.

See the detailed instructions in "Detailed Instructions for Cutback Scenario.doc" and using the "Revenue Adjustment Template.xls." You'll also need the "Complete 2015 Adopted Budget."