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Archive for the ‘Marketing’ Category

Define the basic elements of the theory of communication and the communication

Define the basic elements of the theory of communication and the communication process, as well as the decision-making process

Outline the principles of oral and non-verbal communication and define their role in building successful business relationships

Recognize the importance of communication in organizations and document an understanding of the organization's environment in order to assist with effective decision-making

Write business messages with various goals, such as routine, bad-news, and persuasive messages and plan and write a collaborative report

This assignment has 4 parts: Based on a group project that you have been involved with (classroom, projects at work, projects at home, etc.), discuss the following:
  1. Describe th

Ethics and Social Responsibility in Business

In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally but potentially throughout the world. From a marketing standpoint, it is critical to take into account the impact of an organization’s decisions on other people and the environment. However, how you communicate the expected conduct required in a business is as important as the ethical expectations themselves. Most companies have a written Code of Conduct as well as other corporate statements that communicate the expected behavior and values of the firm. In this Assignment, you will engage in the development of the following professional competencies:
  • Make ethical decisions and solve problems
  • Written Communication
In this Assignment you will read the

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, long-established majors. CEMEX’s superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize. After you review the case, prepare a response (4-5 pages) to the following case questions: 1) What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly, how can cross-border activities add value in an industry as apparently localized as cement? 2) How specifically has CEMEX managed to outperform its leading global competitors in the cement industry? Please focus on comparing it with Holderbank, which is the other large competitor principally focused on cement. What do this comparison and the other data in Exhibits 4-8 suggest about the competitive game being played out among the major international companies? 3) What accounts for the sequence in which CEMEX entered foreign markets? How do the markets it has entered recently compare with the markets that it entered early on? 4) What recommendations would you make to CEMEX regarding its globalization strategy going forward? In particular, what kinds of countries should it focus its future expansion on?

Scenario: You have just graduated from your current University with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. 

 

Develop a 950-word response to the following 3 bullets using the scenario above:

  • Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
  • Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer v

International Marketing

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, long-established majors.  CEMEX's superior profitability supplies a basis for discussing the sources of superior performance in a global context.  In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens conventional notions of why firms globalize. After you review the case, prepare a response (4-5 pages) to the following case questions: 1) What benefits have CEMEX and the other global competitors in cement derived from globalization?  More broadly, how can cross-border activities add value in an industry as apparently localized as cement? 2) How specifically has CEMEX managed to outperform its leading global competitors in the cement industry?  Please focus on comparing it with Holderbank, which is the other large competitor principally focused on cement.  What do this comp

Make Business Company Profile

company profile is a professional introduction of the business and aims to inform the audience about its products and services. I will give you the company profile. Ellaborate. 3-4 pages long.

STRATEGIC INNOVATION SIMULATION: BACK BAY BATTERY

This simulation is by Havard Business Publishing. I have been trying to pass this simulation for 2 weeks now with no success. You must complete through the year 2020 without being fired. This is a marketing assignment so please do not attempt to shake hands if you do not know marketing. I have been fired from this simulation program more than I can count. It is NOT easy. And you cannot find the answer on Google. Please attach screenshots in a word document. You must include a screen shot of the final run answer and the income statement and sales variance. You have to complete 2012-2020.

STRATEGIC INNOVATION SIMULATION: BACK BAY BATTERY

This simulation is by Havard Business Publishing. I have been trying to pass this simulation for 2 weeks now with no success. You must complete through the year 2020 without being fired. This is a marketing assignment so please do not attempt to shake hands if you do not know marketing. I have been fired from this simulation program more than I can count. It is NOT easy. And you cannot find the answer on Google. Please attach screenshots in a word document. You must include a screen shot of the final run answer and the income statement and sales variance. You have to complete 2012-2020.

Digital strategy preparation

Required Tasks%uFFFD %uFFFD 500 word post that must include details on your final strategy %uFFFD Target Audience %uFFFD Big Idea %uFFFD Mention all the areas we have covered in this class. In fact, you can take some of your great insights and recommendations from all your research to make an amazing digital strategy. %uFFFD KPI - Metrics (timeline, expected goals, how you will measure, how we will know your campaign is a success) %uFFFD Budget (be accurate, do research so you can justify the amount.) %uFFFD Tools & Tactics (social, paid, blogs, etc. what will you use to make this work) %uFFFD Summary - Tell the story in detail, make it compelling %uFFFD Include photo or video and two links %uFFFD Be sure you make case for how this brand can grow through digital marketing %uFFFD Be thorough and original %uFFFD My brand is McDonald%uFFFDs Expectations %uFFFD Strategy will be client ready, meaning you could deliver it to a client and they would be impressed.

Strategy and Positioning Analysis Part 2

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. Develop a 500-word analysis that includes: Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. Format your assignment consistent with APA guidelines

The conceptual model for Information Sharing in Supply Chain

1- Why this model? In a paragraph for 10-15 lines. Should be supported by references. 2- What is the model? �Definition � component model and � The important of the model. Should be supported by references. You can see or make a paraphrase ( like what I did on the bottom I got some and I paraphrased it) on the article on the attachment from page 102-104. (Prior - 2012 - The effects of buyer-supplier relationships on buyer competitiveness.pdf) 3- What is the difference between this model and the existing areas? Should be supported by references. 4- Add the article for (Information Sharing overview) in the references. Terms Description: In this model, there are many terms and link between them. Firstly, trust is that Write the definition with references. Secondly, commitment Write the definition with references. Thirdly, accuracy Write the definition with references. Finally, investment Write the definition with references. These terms are used because, to achieve a high qual