The paper discusses the management of ‘paracrises” created via social media activity. The paper discusses the
impact of one such crisis on a large company. Analyse the actions of the company leading up to the paracrisis,
and critique their management of the subsequent action by Greenpeace.
What lessons can be learned from this?
Analysing case studies provides you with insights into real-world companies’ and the problems and challenges they
face with marketing and general management decisions. These challenges provide you with an opportunity to
diagnose problems, analyse and evaluate the situation and develop strategic decision choices based on the
conceptual frameworks learned in this subject.
Subject concepts should form the basis of analysing case information, developing alternative solutions and making
recommendations. You should read the paper a number of times and attempt to address the items above
independently. This will highlight areas that you need further informa
Business Report (in 3 Parts)
1. Brief Report Overview (5%) and Annotated Bibliography of 6 references (10%)
2. Draft Report 10%
3. Edited Final Report 15%
((please part 1 in file separate to part 2)) you could include part 1 in the second file.
Aims/Objectives
� To research and investigate the impact of a communication issue to illustrate how theories and issues studied
in the unit can be applied within a real context
� To develop an understanding of argumentation, reasoning and persuasion as factors in written communication
� To use primary and secondary academic research skills to gather material
� To present the research and make conclusions and recommendations using
professional business report format
� To demonstrate professional writing, editing and written presentation skills in a
professional document
------
Assessment Description
Background: You are the employee of a company who has been asked to evaluate the impact of a technology or issue
on aspects of commun
Charismatic or transformational leaders are the only effective leaders in today’s organisations. Discuss?
STYLE (HARVERD)(CARDIFF BUSINESS SCHOOL)
Learning Outcomes
On completion of this assignment students should be able to:
1. Demonstrate an understanding of key service elements in the financial industry.
2. Appreciate the importance of customer in service delivery.
3. Illustrate an appreciation of the different elements of the extended marketing mix.
Content
You are asked to individually prepare an essay type document, about 2000 words long, with subheadings, addressing
each one of the following:
1. Select a financial service provider that has Internet presence and focus on a specific type of service it
offers. Describe the service.
2. Briefly describe the market and explain the type of competitive advantage the selected service has achieved in
this market.
3. Provide an analysis of the marketing mix tools used by the provider to place, price, promote (communicate) and
deliver the service.
4. Discuss whether and how the marketing mix element choices are co-ordinated and integrate
1.- the focus of the study is on supply chain management of Ikea but for a Masters dissertation, typically you
would have identified in the literature a specific challenge e.g. relating to vertical integration supplier
relationships. global network of suppliers, use of information systems, centralised/decentralised distribution.
Likewise, in research project, you typically would have identified a conceptual or theoretical framework, which
you then go on to explore in the primary data collection. Explicit theoretical underpinning of the study was not
evident.
- the methodology section is too all embracing i.e. indicating that experiment, survey and interviews were
undertaken. This is too grand.
- the methodology chapter lacks a lot of detail in terms of identification of the sample population and the
sample size. How where they obtained. How many were involved.
- the methodology chapter needs to explicitly identify how the literature informs the questions asked in the
interview
- full annotation has to be done on the attached sheet
- Find the literary features, and explain how they are used in the text to develop the ideas
- How are these ideas used to convey the larger meaning of the text
-Effectively structure your ideas and interpretation of the passage to show clarity of expression
- Appreciate the use of literary devices
Description of the assignment: The minor assessment is centred around Sony’s annual report. Each student is expected to submit a case report, based also on the analysis of relevant background readings on top of the case study itself, addressing the following issues:
Discuss the decision-making process at Sony and outline the factors that influence it. Then classify the decisions.
How would you manage the decision-making process if you were the Chief Executive Officer? Explain each stage of this process.
Describe and analyse the consumer electronics industry and how Sony’s managers should take it into account in making decisions.
Apply forecasting models to Sony case study (e.g. provide a 2-year moving average graph by using sales data).
Assignment 1 Preliminaries � selecting your product and market:
1. Choose one of the countries from list of developing countries as declared by the Australian
Minister for Foreign Affairs � available at this site:
https://aid.dfat.gov.au/ngos/Pages/devel_list.aspx
Hint: You may wish to do some preliminary research to check that you can locate resources
on the country.
2. Choose an Australian based company and ONE of their products that is NOT already actively
marketed overseas.
Hints:
a. A product that makes some sense in the chosen country will make things easier for you (eg
don�t choose ski boots for a warm flat country!)
b. Having an online presence and accepting orders from overseas does not constitute actively
marketing overseas.
c. If you are not based in Australia, you may choose a company from the country you are in.
d. You are NOT to contact the company for information for this assignment.
Assignment 1 Task:
The management team at your company are exploring expanding
Robert, Sarita and Philip have run a successful events management partnership based in Bristol for 3 years. They
call the business ?IN ANY EVENT?. They have now decided that they would like to expand their operation beyond the
Bristol area and seek more capital to support their expansion plans.
They have decided that they would like to convert their business into a limited liability company. They want to
retain control of the company. They do not want anyone to be allowed to own shares in the company without their
approval .However they do want to be able to raise capital from family and friends in order to fund their
expansion plans. They want to retain their business name as they want to retain the goodwill of their current
clients.
They seek you advice as to the following matters:
i) They want to know what the advantages would be for them of forming a limited liability company and what type
of company they should form.
ii) They want to know if they could retain their curre
The Saudi copyright law is not clear on whether the protection of the law extended to applied art works covers
both the useful aspects of the work AND the artistic aspects or only the artistic element?
I think it covers both however; I want to suggest ways in which the law could be amended so as to be clearer.
Also I want to recommend that the law should only protect the artistic elements of the work and give reasons
One of the reasons is that protecting useful aspects will deter progress of science