TCO 4) Elmore offers to sell a Ford F-150 for $7,500 to Grace. Before Grace can respond, Elmore refers to the prices for similar Fords and says, "Forget it. I changed my mind." Elmore's offer was terminated by _____ (Points : 2) Elmore.
Ford.
Grace.
no one, Elmore's offer is still open.
Question 2. 2. (TCO 4) Wanda tells Vito that she would like to buy his Chocolate Goodies store. Vito declines, but later decides to sell and sends to Wanda, and others, a flyer describing the details. Wanda responds with a letter of acceptance. Wanda and Vito have _____ (Points : 2)
a contract.
no contract, because Vito sent the letter to more than one party.
no contract, because Vito was only inviting bids.
no contract, because the letter was an invitation to negotiate.
Question 3. 3. (TCO 4) Flo tells Gregor that she will buy his textbook from last semester for $65. Gregor agrees. Flo and Gregor have _____ (Points : 2)
an
. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.
test marketing
idea screening
product development
product soft launch
2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?
Customer complaints
Effective reach
Share of shelf
Trial rate
3. Creative strategies refer to the ________.
amount of creative content in a communications message
degree of innovation involved in the marketing of a product
way marketers translate their messages into a specific communication
novelty of a marketing communication
4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars' performance, prices, and other factors. Which of the following personal communications channels is Top Gear closest to in description?
Stephen Covey (1991) contended that effective leaders "begin with the end in mind" These leaders have a deep understanding of their own goals and mission in life. How would you describe your own values and purpose in life? In what way is your leadership influenced by these values?
Select one of the following public policy issues and assess its effectiveness. If you were president, what changes would you propose and why?
1) Federal education policies (Every Student Succeeds, Race to the Top, and College- and Career-Ready Standards); 2) Corporate subsidies; 3) Outsourcing
