Communication essay
Please follow ALL directions CAREFULLY as this will be graded with attention to detail.
Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook:
- How you will hook your listener
- Identify the customer’s key issues
- Make the recommendation
- Stress benefits, not features
- Make the close
- Respond to objections