Business Strategy Custom Essay
It is not necessary to explain the theoretical merits of the analytical tools employed in the analysis. Rather,
the purpose of this assignment is to practically apply these analytical tools in analysing the firm. References
should be included to validate the information presented to establish the credibility of your information and
subsequent conclusions. At no time should students resort to referencing the material presented within the
lecture slides.
The assessment will be discussed briefly in Week 1 and Week 3 and in more depth in week 5. You are advised to
complete some form of basic research on the firm (i.e. read information available on the web and visit company
website).
Due Week 10 – 8 May (by end of lecture)
Write a 2500 word academic report (up to 350 words of which will constitute an executive summary) on the status
of the competitive position of the organisation covering:
Describe briefly the background information (strategic context) of the organization. This information should be
relevant to the discussion of your assignment.
Analyse the firm’s external environment; identify the most significant external factors shaping the competitive
position for success or failure and justify why.
Analyse the firm’s organisational strengths and weaknesses; identify the most significant resources and
capabilities shaping the competitive position (Refer Chapter 3).
Create a SWOT analysis from your study and propose a strategy.
Your report should
• follow a report format
• include an executive summary
• state the limitations, assumptions, boundaries
• utilise relevant analytical tools
• come to a conclusion
• propose a strategy
• include academic references
GUIDE FOR ASSIGNMENT PREPARATION AND PRESENTATION
Research and Referencing
It is anticipated that you will utilise a combination of research from textbooks, peer-reviewed journals and the
business press. Be discerning when utilising material from the internet and focus on credible sources.
It is essential that you reference any ideas, pieces of information, or direct quotations derived from sources
such as books, newspaper and journal articles, websites, etc. This also applies to any tables, figures or
diagrams used to support your arguments. The use of direct quotations in any piece of assessment should not
exceed 10% of the total word count.
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