branding and the science behind how shapes and sizes and smells are used

branding and the science behind how shapes and sizes and smells are used

You could do a topic on branding and the science behind how shapes and sizes and smells are used.. Forgot the name for that term.. But its an under researched topic which may also be interesting.. The psychology behind why specific colours are used and sh
Identification of: Research aim, objectives/hypothesis and research questions.
Appropriate research topic; clearly formulated via one research aim [the aim can be different from the title of your work but not always and should be one sentence and should read like a ‘mission statement’ that indicates the conceptual framework and the context]. This should be followed by a list of appropriate objectives/hypotheses, which are then followed by a list of research questions. The student should make clear the link between the literature review and how this led to the identification of the Aim and Objectives/hypothesis [e.g. the gap identified from reviewing the literature led to the identification of the aim] and how the objectives/hypothesis are clearly linked to the student’s understanding of the current issues facing the literature that they are interested in. That is, they should clearly articulate that they know what is required of them from this section through additional academic reading so they phrase correctly.
The student should demonstrate that they understand that all of the factors outlined in this section help guide the literature search and overall research design – they are the ‘backbone’ and formulate the structure to your proposal and ultimate dissertation.
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Critical Review of the Literature
Has the student reviewed relevant, peer-reviewed journal articles? Have they identified gaps in the research? Have they evaluated rather than just described? Have key theories and models been identified? Have clear themes and sides-headings been used to indicate content? You should be very careful to ensure that you do not plagiarise [see handbook elsewhere for guidance on this] – the main body o your work should paraphrase the work of scholars [along with your critical review of this] and whilst you may use quotes when appropriate do not over rely on them. [* all quotes should be in italics with page numbers]
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Methodological Approach and Research Design:
Student should include: an appropriate discussion and justification of the research philosophies, the paradigm chosen [and why] how the data will be collected, sampling and an outline of any anticipated problems and proposed solutions for data access. Has the student considered which methodological approach is the most suitable for satisfying the research aim and objectives/hypothesis? Have they demonstrated a clear academic understanding of the research paradigm and related this to their decision making regarding the research design? Has the student given detail on who they will talk to? [Sample detail – details of sampling techniques and justification related to the paradigm in which the student is working] Accessibility? [And is this realistic?] This section demands great attention to detail and should reflect on what you have learnt during the research methods course. You MUST reference relevant academic literature [see the methodology recommended reading AND the methodological journal articles available to you on Moodle] to demonstrate that you understand the characteristics of the paradigm in which you are working and how this relates to your methodological decision making. Sub-Headings in this section should include [but are not limited to]: Chosen research approach and justification; Sampling/sample; Method details [e.g. if quantitative, where you will do it and when, link with sample; if qualitative, focus groups/interviews, where, how etc]
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Data Analysis Plan
What is the student’s plan for analysing the data that they will procure? Give a brief outline of what techniques you will use and how you will implement them. Go into detail to show that you understand the analysis characteristics pertinent to your research paradigm. This section will be relatively short, but it demonstrates that you understand a little about how to analyse within the qualitative or quantitative paradigm.
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Conclusions
What are the MAIN points derived from your review of the literature? SO FAR. What are the gaps and areas that you have identified in your topic area that require attention? You can do this in a short paragraph summing up the key points raised from your literature review or even bullet points if you prefer, but you must demonstrate that you have ‘learnt’ something from reviewing the literature.
Timetable
Time Scale for Project, should be realistic and appropriate. Think about the sections of the work to be completed and included drafts and redrafting, editing, data analysis, data collection, reviewing and consider how your other commitments will impact on your timetable so that it is as realistic as possible.
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Technical Accuracy:
References should be complete to the Harvard system of referencing standard and demonstrate a suitable range of sources in the subject. Pay particular attention to the following guidelines: the proposal should be clearly written, themes and signposting to direct the reader to content should be clearly labelled and set out, attention should be paid to grammar, punctuation, quality of academic English and expression, page numbering, structure, presentation and correct terminology [e.g. note the difference between References and Bibliography the former is expected the latter
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