Article by Simon Zadek in the Harvard Business Review for 2004 Custom Essay

This case study is based on an article by Simon Zadek in the Harvard Business Review for 2004. The case study has

however been adapted and supported by academic commentary from other noted authors. There are two appendices. The

first gives more detail to the activities taken by Nike. The second consists of some ideas and debates from noted

authors. Business ethics and corporate social responsibility are new aspects of international business. From

these quotations, from academic literature and from coverage of international events through news media, it is

clear that subjects covered by the terms ‘business ethics’ and ‘corporate social responsibility’ are exercising

ever greater influence on the policy and strategies of large companies. Employees and customers live in many

different countries. These large companies need the support of, or at least the tolerance of, national

governments to be able to operate in different locations across the world.

 

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