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Please answer these review questions:

1. What are the three views of truth represented by Plato, Gorgias and Aristotle?
2. What is the social purpose of rhetoric? How does it represent a form of teaching? How is it part of human nature? What ethical rules should apply to persuasive discourse?
3. Who are the Attention Merchants? What does it mean to be a professional persuader? Is there a difference between being a communicator and being a persuader?
4. What kind of text is a press release? Is it inherently persuasive or can it be used simply to provide information? What are the characteristics of a “good” press release? Who is the audience for a press release?
5. What ethical duties does a communicator have? What is the role of the communicator in a crisis?

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