Any topic (writer’s choice)
Your assignment (5 pages maximum, excluding references) is to come up with a repositioning strategy for Toyota Prius
1) Brief history of the brand
2) List of main competitors
3) A SWOT analysis
You may use secondary sources of data and a brief primary research for primary data
4) Competitive positioning
5) Current advertising strategies (secondary sources)
6) Recommendation for a repositioning strategy
7) References
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