Marketing Principles

Assignment Requirements: Case Study

 

If you could finish it earlier is more than welcome! Task 1. – Case Study
Watch the following video:

and prepare a report addressing the following:

Q1. Show macro and micro environmental factors which influence McDonald’s marketing decisions
Q2. Propose segmentation criteria to be used for products in different markets for McDonald’s.
Q3. Choose a targeting strategy for a selected product/service for McDonald’s.
Q4. Demonstrate how buyer behaviour affects marketing activities in different buying situations at McDonald’s.
Q5. Propose new positioning for a selected product/service at McDonald’s.

Task 2.
Aviva PLC is a British multinational insurance company headquartered in London, United Kingdom. It is the market leader in both general insurance and life and pensions in the UK. Prepare a report addressing the following:
Q1. Explain how products are developed by Aviva PLC to sustain competitive advantage
Q2. Explain how distribution is arranged by Aviva PLC to provide customer convenience.
Q3. Explain how prices are set by Aviva PLC to reflect an organisation’s objectives and market conditions.
Q4. Illustrate how promotional activity is integrated by Aviva PLC to achieve marketing objectives.
Q5. Analyse the additional elements of the extended marketing mix.

Task 3.
As a newly appointed Marketing Manager for a large UK college with campuses all over the world, you were asked to prepare a report addressing the following:

Q1. Plan marketing mixes for two different segments in consumer markets
Q2. Illustrate differences in marketing products and services to businesses rather than consumers.
Q3. Show how and why international marketing differs from domestic marketing.

Task 4.
Your tutor has asked you to contact the marketing manager of the renowned FMCG (Fast Moving Consumer Goods) Company, Procter & Gamble (P&G). After meeting with the marketing manager, he has assigned you a task to design a BTL campaign for the brand called ‘Pringles’ before the Christmas Holidays. Your major responsibility is to produce a report and include the following:
Q1. Explain primary techniques of below-the-line promotion and develop a BTL campaign for the brand, “Pringles”
Q2. Evaluate other techniques that can also be used in this BTL campaign.
Task 5.
Having discussed Task 3 above with your tutor, he also wants you to plan an integrated promotional strategy and incorporate the following in your report:
Q1. Follow an appropriate process for the formulation of a budget for this integrated promotional strategy
Q2. Carry out the development of a promotional plan for the Pringles
Q3. Plan the integration of promotional techniques into the promotional strategy for the Pringles.
Q4. Use appropriate techniques for measuring campaign effectiveness.

 

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