Exercise 4

Using the strategy diamond to guide you, discuss Jet Blue’s (airline) strategy. The reference to the original article describing the strategy diamond is at the bottom of the page. It is also discussed in several websites that you can find by searching for strategy diamond (possibly along with the first author’s last name).

Do not describe the diamond in detail. Focus on discussing the company’s strategy in terms of the diamond.

Title: Are you sure you have a strategy?

Authors: Hambrick, Donald C. ; Fredrickson, James W.

Source: Academy of Management Executive. Nov2001, Vol. 15 Issue 4, p48-59.

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