Dania’s Case Study

Watch video: https://youtu.be/llwyY4BDbfc

Then answer:

1. Analyse the two cultures presented in the video using relevant theory from any of the three models/ frameworks listed below (600 words):
a. Hofstedes Cultural Dimensions Theory
b. Trompenaars Model of National Culture Differences
c. The Lewis Model;

2. Provide a rationale for or against penetrating the selected market. (250 words);

3. Propose possible solutions/recommendations for the challenges being experienced. (500 words).

You are expected to submit a report answering the questions above.

The application of concepts covered to answer the questions is required.

A minimum of 4 scholarly peer reviewed sources should be included in the paper.

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