Emergency Management

Based on the reading and media you’ve seen this week in regards to communicating risk and understanding risk, create a social media campaign that will be used by your city social media platforms to communicate to residents of North Carolina of an impending hurricane Michael.

https://www.govtech.com/em/disaster/6-Ways-Utilize-Social-Media-Disaster.html

https://coschedule.com/blog/social-media-marketing-strategy-template/

Be sure to include:

Who your audience is
What type of social media you will use for each type of audience
AT LEAST 5 draft communications (tweets, facebook posts, etc.) that will be used
What metrics you will measure to define success
A timeline working backwards from hurricane landfall, when you’ll be sending out each notification

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