branding valuereduce marketing cost

1. i need write a part of report about branding vlaue: reduece marketing cost
2. there are three part need to write:
a. what is the marketing cost, (how reduce marketing cost)
b. related to the article about this part
c. why reduce marketing cost is important

base on the article : i think, you might be able to talk about how nike dropped some partners to focus on a smaller # of them since they don’t need as much exposure compared to other brands, reducing the need to spend on other forms of advertising or on other partnerships

i will uploard the textbook about this part and the article link.
NEED DATA TO SUPPORT THE IDEA
Outside RESOURCE IS OK.

:https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/nike-levels-up-digital-game-in-wake-of-coronavirus-hit-59265634

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