Business

Question 1:

As seen during our class, the WBS can be a very powerful tool to define clearly what is the scope of your project.

I propose you to choose a real and simple project from your professional or personal life and perform the following activities:
Define what is your project (it can be anything you want) and what is the product, service or result expected from it
Document the requirements of the product or service created by your project
Then represent the entire scope of your project work in a WBS (Work breakdown Structure). Make your WBS go down as many levels as you consider you need in order to be able to measure and control your project.
Create a Gantt chart in Excel or MS Project (or equivalent software) for your project.
Enrique

Question 2:

This homework consists of two elasticity exercises and four questions related to the case study named United Cereal: Lora Brills Euroband Challenge.(Attached case)

Elasticity Exercises: Questions 1 and 2

1.  Cross-Elasticity Exercise:

Suppose that when the price of a burger decreases from $2.00 to $1.75 and other things remain the same, the quantity demanded of burgers increases from 200 an hour to 400 an hour and the quantity demanded of pizza decreases from 400 an hour to 200 an hour. At the same time, the quantity demanded of soda increases from 150 an hour to 300 an hour.

  1a.Calculate the cross elasticity of demand for soda with respect to burgers. (0.5 points)

1b.  Are soda and burgers substitutes or complements? Why? (0.25 points)

1c.  Calculate the cross elasticity of demand for pizza with respect to burgers. (0.25 points)

1d.  Are pizza and burgers substitutes or complements? Why? (0.25 points)

1e.  Describe how the demand for soda and the demand for pizza have changed. (0.25 points)

2. Income Elasticity Exercise:

When Jody’s income increases by 10 percent and other things remain the same, Jody decreases the quantity demanded of macaroni and cheese by 20 percent and increases the quantity demanded of chicken by 5 percent.

2a.  Calculate the income elasticity of demand for macaroni and cheese. (0.5 points)

2b.  Is macaroni and cheese a normal good or an inferior good? Why? (0.25 points)

2c.  Calculate the income elasticity of demand for chicken. (0.25 points)

2d.  Is chicken a normal good or an inferior good? Why? (0.25 points)

2e.  Is the demand for chicken income elastic or income inelastic? (0.25 points)

Open Questions related to Case Study: Questions 3 to 6

Read the article named United Cereal Lora Brill’s Euroband Challenge and answer the following questions:

In what type of market is UC cereals operating in Europe? Why? (1 point)

What are the main resource allocation methods / decision-making processes considered in the development of the Eurobrand? What are their pros and their cons? (2 points)

Should Brill authorize the launch in France? Explain your answer. (2 points)

Should Healthy Berry Crunch become UCs first Eurobrand? And if so, what kind of organization does Brill need to put in place to ensure its effective implementation? (2 points)

 

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