case analysis

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You will complete case analysis to reinforce and develop critical thinking skills.

You are currently (February 2020) a strategic product development manager at Lyft in Boston focusing on New England markets.

Do an external analysis of the Autonomous Vehicles industry from the perspective of your company (in other words focus only on the ride-sharing industry) Conduct a thorough scenario planning analysis for Lyfts New England market, looking into the future; 3-5 years from today.

The individual case write-up submitted MUST INCLUDE AN EXECUTIVE SUMMARY.  Your deliverable must resemble a document that you would hand to your manager with the understanding that she may share the document with other people. 

Do NOT follow a question-answer format, but rather create a professionally formatted analysis (see your slides from immersion and/or ethics for direction on what a professionally-formatted document looks like).

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