Strategic Planning

Choose one public corporation in an industry with which you are familiar. Research the company on its own website, the public filings on the Securities and Exchange Commission , the University’s , the , and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

REQUIREMENTS

Write a four page paper in which you do the following:

• Assess how globalization and technology changes have impacted the corporation you researched.
• Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
• Assess how the vision statement and mission statement of the corporation influence its overall success.  
• Evaluate how each category of stakeholder impacts the overall success of this corporation.

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