Project description
UOW College -WUCB101 Marketing Principles
Major Assignment 20% Total marks Instructions to students: Arrange the various components of this assignment in the following order: cover sheet, marking criteria sheet, essay, reference list and attachments. Staple or clip the attachments together at the top left-hand corner. Do not submit the assignment in a plastic sleeve or folder. Length of major assignment: 1200-1500w

Question: Choose a company, product and brand from the following product categories: chocolate products, baby products, small cars or shoes . The company must be either an Australian company or an Australian subsidiary of a major International company. You will be required to prepare a marketing plan for one of the product categories above. Your marketing plan will include: 1. Executive summary 2. Current market situation 3. Market description 4. Product review 5. SWOT analysis 6. Objectives and issues 7. Marketing strategy 8. Action programs 10. Reference page Please note the marketing plan on pages 517- 525 of the textbook to understand what is required of you. Your marketing plan should be no more than 5 pages in length. Research requirements: At least three (3) academic sources must be used for your answers. At least three (2) of these sources must be academic journal articles. One (1) non-academic sources may be used in addition to the three (3) academic sources. Format requirements: 1. Word process the major assignment on A4 paper (the size of this cover sheet) in Ariel font size 12. 2. Allow for a 3cm margin on the left hand side of paper. 3. Use 1.5 spacing for the major assignment including the reference list. UOW College. All rights reserved 2015/16 UOWC-WUCB101 Page 2 4. Leave an extra line between paragraphs. 5. Begin the reference list on a new page. 6. Provide a footer with your name, student number and the page number. 7. Print on one side of the page only. Attachments: Attach the following copies (print-outs) of all sources listed in your reference list and used in your major assignment. The attachments should be presented in the same order they appear in the reference list. Full definitions from any reference source ensuring author, entry, source, editor(s) and publishing details are clearly visible The first page(s) of each journal article ensuring that journal title, other publishing details and page numbers are clearly visible The first page of each item taken from a website(ensure that the URL and access date are clearly visible) You must use the University of Wollongongs Author-date (Harvard) referencing guide for acknowledgement of your sources, both in-text and in the reference list.