A high-end market research firm has contacted your boss and is trying to sell some business to your organization. Upper management does not want to appear incompetent, so they have asked you to research and explain three major ways multivariate statistics are used in a business.
Deliverable Length:1500-3000 words
multivariate techniques: factor analysis, multi-dimensional scaling, and cluster analysis.

Explain to upper management the chosen multivariate technique, how it is different than the other 2 techniques, how at least one other real-life company has used this technique to address a business problem and how that technique might be used at your own organization.
(Please use APA 6th ed. format (abstract, body, conclusion, reference page)

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