Paper instructions:

Paper instructions:
In analyzing this case, you must first thoroughly read and understand the case, and then:
• identify the problem(s) in the situation presented in the scenario
• develop and compare alternative solutions to the problems
• consider the advantages and disadvantages of various possible solutions
• select the best solution and make recommendations for action
• write up your case analysis in appropriate case analysis report format

but most importantly :
? The report should begin with a one to three paragraph introduction that details your opening thesis, describes the situation, and identifies the main problem(s).
? The body of your report must include the following numbered titles / subtitles and be organized as follows:
1. Analysis – Include introductory paragraphs that establish your analysis and specifically address the issues below.
1.1 Apple’s Competitive Advantage(s)
1.2 The Sustainability of the Apple’s Smartphone
2. Conclusion – Describe what will happen should no changes be made to the firm, as described in the case (e.g. Apple continues to succeed, levels off, or has peaked). What would you do to increase / sustain competitive advantage?
3. Recommendations – Identify the courses of action needed to implement the best solution
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