Paper instructions:
Paper instructions:
Julia, You wrote part 1 of this paper for me. I am requesting you because you already know what the paper entails. This paper is about the Japan LCD Televisions and the companies that sell them. Below is the rest of questions that needs to be answered on this same paper.
Tactics: Promotion
n What are your promotional objectives?
n What are your key messages that position your product within the target market?
n What media is most appropriate for your strategy?
n What country factors could have an impact on your promotion approach?
n Tactics: Distribution
n How will get products and services to the customers in this country?
n Who will perform key distribution roles:
– Selling
– Warehousing
– Billing and collections
– Shipping and Delivery
– Service and repair
– Warranty
n What country factors could have an impact on your distribution approach?
n Measurement of Results
n What is the potential impact of this effort on the Host Country?
– Economic Gains
– Social Benefits
– Social Costs
– Political Impact
n What is your five year forecast of revenues?
– Best Case
– Likely Case
– Worst Case
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