The Burger War: In-N-Out Burger

The Burger War: In-N-Out Burger

Subjects:
1. Comparing McDonalds and In-N-Out Burger, whch company is likely to have the fewest supply-chain management headaches to deal with? Why?

2. Evaluate In-N-Out’s longterm strategy. Should it develop a franchise program to expand nationally?

3. What are some of the trade-offs In-N-Out is making with it’s strategy?

4. Evaluate the company’s strategy to express faith of Rich Snyder. How effective is it? What alternatives exist for expressing faith at work at the corporate level?

5. Why is it that customers don’t seem to be offended by the openly religious theme used on product packaging?
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